Thomas Green and His Dynamic Display Essay Example | Topics and Well Written Essays - 1500 words

Thomas Green and His Dynamic Display - Essay Example According to the discussion, Thomas had reached his position based on a recommendation from Frank’s boss. The case describes the work performance of Thomas based on different incidents based on the perspective of Frank who is building up a case to fire newly appointed marketing executive. Dynamic Display Corporation is dedicated to providing self service options to banks via Automated Teller Machines. The company has been in business since 1990. In 1994 the managerial staff of the firm noticed an opportunity for growth in the travel and hospitality industry. A new division was founded to serve this market by offering self-service check-in kiosks. By 2007 the travel and hospitality division had become the market leader with 60% market share and over 1500 kiosks across a network of 75 airports. The attractiveness of the company products was that it reduced the costs of checking in a passenger to about $0.30 per passenger which represents a 90% cost reduction in comparison with a gent check-in. A new trend in the industry was the utilization of web-check in. Web checks were taking business away from the company. Dynamic Display was looking for new managerial talent with fresh ideas to keep its travel and hospitality industry competitive. Thomas Green was young professional with an outgoing personality that started working at Dynamic Display in March 2007 as an account executive. Ever since he was recruited by this company Thomas had high hopes for his chances to succeed at his new job. A common key success factor of successful business people is the ability to set and achieve goals1. Thomas showed initiative and voluntarily attended training at corporate headquarters. His communication skills, energy, and insight into the ATM market caught the attention of a key executive, Shannon McDonald. McDonald took Green under his wings and mentored the kid and in a short period of time McDonalds promoted Thomas to senior market specialist.